Burger King introduces meal boxes for different moods

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Burger King introduces meal boxes for different moods

The fast-food chain owned by Restaurant Brands International Inc (NYSE: QSR) told CNN in a statement that a test of its meatless burger supplied by Impossible Foods "went exceedingly well". Less than a month ago, Burger King tentatively joined the list of fast-food places offering meatless options.

The Burger King website lists its regular Whopper as containing 660 calories, while the Impossible patty packs in about 240 calories, with eight grams of fat, 370mg sodium and 19g protein, obtained from a soy-protein concentrate. The product is created to give the customers another option if they want to eat a burger every day, but not eat beef or any kind of meat.

Chris Finazzo said during an earnings conference call that customers were being attracted by the Impossible Whopper.

Burger King is hoping to expand the availability of its meatless burger to more markets "in the very near future". It's this latter ingredient, which happens to be extractable from plants such as soy, that causes the patty to sizzle, smell and cook like beef.

To purchase one of the Real Meals, just head to one of the participating locations and order a Whopper meal. The full rollout will happen by the end of 2019. "He said the series will sell the Impossible Whopper out nationally if reaction in additional test markets" is a strong as it had been in St. Louis". This made Burger King the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based meat from food startup Impossible Foods. 5,000 restaurants in the country already have the Impossible Burger on their menus, such as Red Robin and White Castle. The market for meat substitutes is expected to grow from $4.6 billion a year ago to $6.4 billion by 2023, according to research firm MarketsandMarkets, CNN said.

Impossible Foods, the company behind the widely popular Impossible Burger, is reportedly having trouble keeping up with burgeoning demand for its products.

The Toronto-based company reported net income of 53 cents.

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