Google Announces More Ads for Your Favorite Mobile Services

The new Google Shopping will replace Google Express and work across all Google products

Google Announces More Ads for Your Favorite Mobile Services

Google Travel acted as a hub, ensuring navigation between the different services was easier. You will have the option to continue planning and all the things you searched for including saved places, flights you're tracking, etc will be on the trip, provided you're signed in to your Google account.

Google will begin featuring ads on the homepage of its smartphone app worldwide later this year, as the search engine expands its advertising real estate to boost revenue from mobile shoppers.

Google has long had a number of travel-related services. That offers only a search box in most countries at present.

What's amusing about Google's announcement is that it's written in such a way as to impress both advertisers and consumers, but we know anyone who isn't already a fan of ads isn't going to be very fond of these new ad placements.

"Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they're open to discovering your products and services", Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog-post on Tuesday. "Any trip content you have will be featured on that page". Later on, they said, you will be able to manually add new reservations that may have not been in your email. Weather forecasts will also automatically be appended. So not only do you get to explore nearby places to your hotel but also other neighborhoods in the area.

As you plan a trip, your research and reservations will be organized for you in Trips.

From the travel hub on the phone, meanwhile, there'll be more prompts for activities too.

It's also giving advertisers more space on Google Maps to promote a business's location when people are planning a route or en route to a location. For example, searching for pictures of a certain piece of furniture on Google Images may return Shopping results. If you don't want your reservations to show up from your Gmail messages, you can turn that off in the Search results page in Google products settings.

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