Apple today officially launched its Amazon Channels competitor that offers a single platform for subscription services from HBO, Showtime and more. But the new TV app is the first step, and it appears to look like the version Apple showed off in March. While the presence of channels, iTunes content, and the forthcoming Apple TV+ are no surprise, what's missing is any reference to the other content now offered by the app on tvOS and iOS.
iOS 12.3 features two additional service-related improvements: you can follow an Apple News+ magazine from the catalog browsing view, and Apple Music's For You tab now updates multiple times per day.
Here's how to subscribe to channels in the TV app.
But more importantly, users will now be able to watch and download their shows and movies both online and offline, allowing them to watch their favourite programs anywhere and at any time.
Available in more than 100 markets, Apple's new app pulls many of those services together to show viewers where they can watch live or on-demand movies, TV shows, news and sports via a single search, or through personalized recommendations. The app is going to work with Samsung's Smart TV services such as Bixby and Universal Guide to provide users with a consistent experience on the platform. AirPlay 2 and HomeKit functionality will arrive for certain Vizio, LG and Sony smart TVs later this year.
AirPlay 2 support for some Samsung smart TVs is also launching today.
Apple also requires that all iOS apps be sold through the App Store thereby thwarting the development of other App Stores.
The Kids section has handpicked selections from Apple's editorial staff, and the Library is where you'll find the movies and shows you bought through iTunes.