CNBC also reported that social media analytics and monitoring platform called Talkwalker counted more than 193,000 mentions within 48 hours. Appearing ever so briefly on the table in front of Daenerys during Winterfell's celebratory feast, the coffee cup took on a life of its own in the hours after the show aired Sunday evening.
Game of Thrones will return for its fifth episode in a few days, which is said to be the longest of all. Stacy Jones, CEO of marketing company Hollywood Branded, had this to say about it.
"This is a once-in-a-lifetime collision of opportunity for Starbucks. Daenerys had ordered an herbal tea".
"It's impossible to put a real figure on how much free advertising Starbucks gets out of the situation, but it's in a totally different category than product placement because it was accidental, which makes it more valuable. We would like to thank everyone who has come out over the years to dress up in costume and watch these episodes with us - we do it for you!"
"I was devastated that that is what happened to her", she said, "but was happy with how strong and courageous she was right up until the very end". "Westeros was the first place to actually, you know, have Starbucks, and it's a little known fact, and yeah, you know.I guess if that's the worst thing they're finding then we're in good shape".
TV bosses have commented on the mistake and it has since been digitally removed from the episode, and now the British actress has weighed in with a cheeky behind-the-scenes snap from the show.