Amazon Working on High-End Echo to Compete With Apple HomePod

The company could also be developing Alexa-enabled earbuds similar to Apple's AirPods, as a previous report from Bloomberg had also indicated. For that, people have so far turned to offerings from companies like Sonos.

Not just that, Bloomberg also reported that Amazon has ramped up work on a home robot named Vesta. It's also wider than the current Echo in terms of design, which makes sense because it will include a lot more components that aren't seen on the regular Echos.

Amazon is reportedly getting more serious about building a home robot powered by its Alexa voice assistant.

Both these devices- Echo and Alexa, the robot are being developed by AmazonLab126, a research and development arm based in Sunnyvale, California.

Amazon is preparing to launch an improved version of its Echo smart speaker by next year, according to a new report from Bloomberg .

The Amazon Echo is a device that's gone through a few different iterations throughout the years, and according to a new report today, Amazon is looking to give it a fairly significant upgrade.

Amazon, however, doesn't have a Google Home Max equivalent, or something to rival the fidelity of something like Apple's HomePod.

The robot was first reported by Bloomberg a year ago and was met with denial by an Amazon spokesperson who told the outlet that the company doesn't comment on 'rumors and speculation'. Bloomberg detailed prototypes for a robot that is roughly waist-high, able to be summoned by Alexa voice commands and navigates with the help of an array of computer-vision cameras.

"People familiar with the project speculated a year ago that the Vesta could be a sort of mobile Alexa, accompanying customers in parts of their home where they don't have Echo devices". Last month, the company introduced new warehouse robots called the Pegasus and Xanthus.

As noted by CNBC, Amazon typically releases its biggest products in September at its Seattle headquarters.

Amazon may have essentially invented the modern smart speaker, but the company has nearly always targeted the low-end of the market. Although the HomePod hasn't been quite as strong of a competitor as Apple hoped it would be, Amazon undoubtedly wants to reclaim any lost market share.

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