Apple sets price for Apple TV+, shows off new iPhone 11 Pro

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AP People arrive at Apple for an event to announce new products Tuesday Sept. 10 2019 in Cupertino Calif

IPhone shipments are down 25 per cent so far this year, according to the research firm IDC, putting more pressure on Apple to generate revenue from services such as music and video streaming, games and its App Store.

Apple is expected to unveil three new iPhone models that are so similar to last year's lineup, they may be upstaged by details about the company's upcoming video service.

Sharing a gif of a sloth bear, a user exchanged slofie with slothie as they went on writing, "Elsie is ready for her first #slofie, which also qualifies as a #slothie". Sadly, the iPhone 11 won't get the benefit of that. Apple says the iPhone 11 Pro will last four hours longer than the iPhone XS and the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max.

The OLED screens are dubbed "Super Retina XDR" and should be superior to the LCD one, and in all cases this is basically the same setup as the previous models - though there are improvements in the quality of the screen. The service will be available in over 150 countries starting September 15, and will run customers $4.99 per month.

Apple Arcade also is set to feature game titles from partners including Bossa Studios, WarnerMedia's Cartoon Network, Finji, Giant Squid, Klei Entertainment, Lego, Mistwalker, Sega, Snowman and ustwo games. Both the Pro and the Pro Max are capable of shooting video at 4K and 60 frames per second with video stabilization.

The camera on iPhone 11 features night mode capabilities which will come on automatically to brighten photos and reduce noise. "Today I am thrilled to share with you the newest iPhone".

Apple CEO Tim Cook speaks about the new Apple Watch series 5 during the Apple Special Event in the Steve Jobs Theater in Cupertino, Calif., Sept. 10, 2019. It'll be interesting to see how the $970 billion company plans on competing with Amazon Prime and Netflix in the streaming content space, and that price point is more than reasonable.

In news that will surprise no one, all three new iPhone handsets use Apple's A13 Bionic chipset.

Apple Watch Series 5: The new Apple Watch will feature an innovative display that is always on, but will still have an 18-hour battery life. Let us know in the comments!

Apple Watch Series 5 official - now with an always-on display