Juul to stop selling many flavors in US

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Alongside this news, Juul, the country's largest e-cigarette company, announced it is suspending sales of four popular flavors pending FDA review.

About 25% of high school seniors reported recent e-cigarette use in a health survey this year, up from 11% in 2017. Consistent with prior announcements, there still is no single unifying factor linking all the confirmed cases.

"This announcement shows why the Trump Administration must stand up to pressure from Juul and Altria and move forward with its plan to remove all flavored e-cigarettes from the market, including mint and menthol - as the Administration said it would do in its September 11 announcement".

The CDC report details 849 patients offering information on specific substances used in e-cigarette devices. Nicotine, which is found in these products, is also highly addictive and "can harm adolescent brain development, which continues into the early- to mid-20s".

But just over a year after the FDA raided Juul Labs headquarters in San Francisco, the company is at last bending to the will of the FDA - which has at long last begun to actually regulate e-cigarettes by requesting all companies selling the products submit applications for approval, just as cigarette makers do. Most of the patients who reported their cases had a history of using THC-linked products as well. Though Juul restricts sales to adults, many third-party online vendors offer various vaping products for sale without requiring proof of age, making it easy for teens to acquire the products.

Shortly after, Juul announced that its CEO was stepping down and that it was ceasing all U.S. advertising and lobbying.

In their latest press release, Juul reiterated its support to the previously announced changes.

Investigators have suggested vaping oils containing THC, the psychoactive ingredient in marijuana, is especially risky.

The latest announcement from Juul is part of a company-wide review being led by Crosthwaite.

As of 12:55 p.m., users were no longer able to purchase vape pods that taste like mango and fruit - along with flavors such as creme brulee and cucumber. Crosthwaite suggests this pre-emptive action by the company is created to help regain the trust of society in his company's e-cigarette products.

"We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers and stakeholders to combat underage use while providing an alternative to adult smokers", Juul CEO CK Crosthwaite said.

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