Say goodbye to your Instagram likes. Twitter has a beta version of its main product that hides engagement metrics, including likes and retweets, from user replies and interactions. It's a test that the Facebook-owned platform has already rolled out to seven countries: Canada, Ireland, Italy, Japan, Brazil, Australia and New Zealand.
Instagram CEO Adam Mosseri said Friday that the photo sharing app will start hiding likes for some US users next week. Mosseri shared that the disappearing act of "likes" won't hit every region of the United States al at once, but the slow rollout is inevitable. "The idea is to depressurize Instagram, make it less of a competition", he said, in remarks given at the Wired 25 Conference. However, the owners of the accounts will still be able to see how many likes they got on a post - it's only other people that won't be able to.
Instagram plans to test a change that could take remove some of the pressure in social media.
Instagram influencers impacted by these experiments have told Business Insider that they are starting to feel the effects of this change on their brands because they found their posts getting much less reach than before.
"We will make decisions that hurt the business if they help people's well-being and health", Mosseri said on stage at event, Wired'sAdrienne So first reported .