Some have been offering deals for days.
The final figures for the day might have a slight shift as Adobe finishes all of its tallies.
Sales jumped a whopping 19% compared with a year ago, according o Adobe Analytics.
This year's Cyber Monday thus has become the biggest ever single-day shopping event in the country's history.
Shoppers have increasingly shifted their shopping online. Make sure to keep refreshing T3 as the day goes on. On Cyber Monday, conversion at BOPIS retailers outperformed non-BOPIS retailers by 45%, while Black Friday BOPIS retailer conversion outperformed non-BOPIS by a 64%. These include the fact that the big are getting bigger. Every day in November surpassed $1 billion in sales, while 12 days broke the $2 billion threshold, according to Adobe. Shopping on smartphones accounted for 33% of those sales, an increase of 46% compared on the same day in 2018. As such, mobile represents a growing opportunity for smaller businesses to extend the support they see from consumers buying locally in-store on Small Business Saturday to the rest of the holiday season.
But perhaps more interesting than how much consumers are spending is how they're shopping. Adobe reports that spending on orders made online but picked up in stores this holiday season is up 41 percent year-over-year. $2.9 billion of Black Friday sales happened on smartphones.
Extreme weather across the continental USA gave consumers plenty of reason to shop from the coziness of their own homes.
ShopperTrak data shows that Black Friday sales for brick-and-mortar stores dropped 6.2%-and that's not because sales were down overall.
This could change the way retailers approach the next holiday season, focusing more on how to attract mobile users.
The Tuesday morning total topped the $9.2 billion spending projection Adobe put out Monday evening.
As the holidays approach, consumers are searching for the best deals and bargains - to get "more bang for their buck". You can also expect Cyber Monday deals across tech and entertainment, which we'll highlight here as well.