Furthermore, over the past few years, cybercrime groups have also realized how to weaponize the Notifications API. If users accidentally click on the wrong button and subscrib to one of these shady sites, then, for many days to come, they'd be pestered with all sorts of nasty popups, pushing links to shady products or links malware-infected downloads.
New feature: If you are exhausted of continually denying permission requests from every website you visit, Google is about to make your "user experience" better. The new setting will be available for both desktop and mobile browsing.
"We recommend that web developers test their site's permission request flow with the quieter notification permission UI, by enabling it manually in chrome://settings/content/notifications", said Google. On the desktop, a message appears in the address bar saying "Notifications blocked", and clicking on the adjacent bell icon will allow the user to enable notifications. Interestingly, Mozilla announced basically the same changes to Firefox recently. On mobile, there is still a pop-up, but it is less intrusive than before, being reduced to a single bar instead of a full-screen pop-up.
The new feature will hide notification requests for Chrome users who typically dismiss such prompts, but also automatically blocking prompts on sites with very low opt-in rates.
When Chrome 80 launches next month, a new option will be added in the Chrome settings section that allows users to enroll in the new "quieter notification UI".
The next stable version of the browser is Chrome 80 and is expected in February with the quieter notifications UI included.
Chrome's current notification UI was created when the notification feature was first introduced. The tactic has become very popular because it allows scammers to send new waves of spam directly to a user's device long after the user has left their site - where the notifications have been accidentally accepted. Now, when tons of sites support notifications, the pop-up can be pretty annoying. It also doesn't line up with how people use the Web.
While I block notifications in all browsers because they don't provide any value in my opinion, most users probably keep them enabled. Google admits it's annoying when Chrome spawns a pop-up message, but the exact same UI pops up when sites request location, microphone, or camera access, too.