Google is expected to advance a bit against Amazon, but eMarketer does not believe that the "Other" category, which includes Apple's HomePod, Sonos One and other smart speakers, will gain significant ground over the next two years.
"This year, 69.7 per cent of United States smart speaker users will use an Echo, down slightly from 72.9 per cent last year". EMarketer researchers anticipate a boost of 13.7 percent in 2020 U.S. smart speaker users compared to 2019, bringing the grand total up to 83.1 million, with single-digit growth then predicted for 2021.
In contrast, Google devices came in second place with 31.7% market share in 2020, while usage of Apple home speakers have dropped so much that it is now being lumped into the "Others" category, combining for around 18% of the market. We had previously expected Google and Apple to make more progress in this market, but Amazon has remained aggressive.
These percentages add up to more than 100 per cent because some smart speaker users use more than one brand of speaker.
eMarketer expects the number of smart speaker owners in the US UU. grow in the coming years, but the number of owners will increase slowly. Some 28.9% of internet users now use smart speakers, a figure we expect to rise to 30.5% next year.
The Echo is significantly less competitive in certain markets since it supports fewer non-English languages compared to major competitors, such as the Google Home.
Amazon has consistently release features that make it Echo Alexa-enabled devices and others that are more intuitive, eMarketer said.
That stated, the US remains an integral market for clever speaker adoption, therefore Amazon's advantages here shouldn't be discounted.
"Smart speakers were designed as entry-level devices to get more people used to voice-controlled technology", Petrock said.
In terms of future growth, the report finds that the number of users will continue to rise as voice assistants expand outside of the home and into more smart home appliances and cars. The good news is the current pricing of the Ring products matches last year's Blac Friday and Cyber Monday discounted price. Research data presented by Consumer Intelligence Research Partners (CIRP) about the same time a year ago (via Apple Insider), however, reveals that only 6 percent of all smart speaker users have a HomePod as of December 2018.