'Birds of Prey' retitled 'Harley Quinn: Birds of Prey' in theaters

'Birds of Prey' retitled 'Harley Quinn: Birds of Prey' in theaters

'Birds of Prey' retitled 'Harley Quinn: Birds of Prey' in theaters

Gone, apparently, is the film's original title, which, mind you, in full was Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn).

Despite positive early reactions and reviews, director Cathy Yan's Birds of Prey movie failed to hit expected box office projections during its wide theatrical opening this weekend. Harley Quinn: Birds of Prey, check out why star Margot Robbie chose to not include Joker in the film, what you need to know about the closing credits scene, and if you haven't already, be sure to read our review of the movie.

"Birds of Prey", which carries a reported $80 million price tag, centers on Robbie's vigilante Harley Quinn teaming up with superheroes Huntress (Mary Elizabeth Winstead), Black Canary (Jurnee Smollett-Bell) and Renee Montoya (Rosie Perez) to save Cassandra Cain (Ella Jay Basco) from the crime lord Black Mask (Ewan McGregor). Which he is (apart from when he kissed a human, obviously), but this is all very silly. Who was this movie for? Entertainment, Birds of Prey is rated R for strong violence and language throughout, and some sexual and drug material. The analysis they give from Variety is that this title assumes too much that "the general public is familiar with the frontline characters", and they qualify the fact of not having simply titled it "Harley Quinn" As one of the main marketing mistakes.

Birds of Prey is still in theatres for a while yet, and you should check it out if you're so inclined.

But it seems that decent reviews have failed to convert into box office gold, making Birds of Prey potentially another financial misstep in the DCEU's chequered CV.

Dolittle grossed just 18.8 million dollars for a 94.7 million dollar global running total and has reached 158.7 million dollars worldwide.

Birds of Prey has also been a disaster overseas as it has only brought in around $46 million, for a joke-able current $79 million and change worldwide gross. Now for its second weekend, it faces the family-friendly Sonic The Hedgehog movie, which will certainly run circles around Margot Robbie and Harley Quinn.

"Birds of Prey" took No. 1 this weekend, but with no other wide releases out, the rest of the top 5 were holdovers.

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